Coaching
Weekly 1:1s with your reps
Call reviews, email feedback, and skill coaching so every rep improves week over week.
Nile Edge Leadership
A fractional SDR leader for the reps you already have.
You've hired SDRs, but nobody has the time or the background to lead them. A 10+ year SDR leader steps in part time: coaching your reps, building the playbook, and running the numbers, without a full time manager on payroll.
The SDR leader job, done by someone who has done it for 10+ years
Playbook
ICP, messaging, and sequences
Personas, sequences, call scripts, and objection handling built for your buyers and tested over time.
Metrics
Targets and reporting
Activity and meeting targets, a weekly scorecard, and a clear read on what's working for your leadership team.
Hiring
Help building the team
Job descriptions, interview loops, and candidate assessments so your next SDR hire is a good one.
Onboarding
A faster ramp
An onboarding plan that gets new reps productive sooner, the same approach that cut ramp time 30% at Staffbase.
Process
Handoffs and tools
Clean SDR to AE handoffs and a sales engagement setup, in Salesloft, Outreach, or HubSpot, that reps actually use.
About 10 hours a week, focused where it matters
40 hours a month of senior SDR leadership, split between your reps and your leadership team. Three month minimum, so there's time to build the playbook and see results, then month to month.
Assess First 2 weeks
Shadow your reps, review calls, sequences, and data, and agree on targets with you.
Build First month
Put the playbook, coaching rhythm, scorecard, and handoff process in place.
Lead Ongoing
Weekly coaching and pipeline reviews, a monthly readout for leadership, and help hiring as you grow.
Teams with reps, but no one leading them
Most often a founder or an AE is managing SDRs on the side. It works until it doesn't.
Your first SDRs report to a founder or an AE
They need a real coach, and the person they report to needs their time back.
Your reps are busy but meetings aren't landing
Activity without the right targeting and messaging burns accounts. We fix the playbook first.
You're not ready to hire a full time SDR manager
Get senior leadership now and grow into a full time hire when the team is big enough.
You want to grow the team the right way
We help you hire, onboard, and set the standards new reps will follow.
Fractional GTM Advisory for Synthesio, CareCloud, and theEMPLOYEEapp
Leadership or Outbound?
| Leadership | Outbound | |
|---|---|---|
| Who employs the reps | You do | Nile Edge does |
| Who leads them | Our SDR leader, part time | Our SDR leader, included |
| Recruiting, payroll, HR | On you, with our hiring help | Handled by us |
| Best when | You already have SDRs | You need reps and a leader |
Both pair well with Foundations for CRM cleanup, automation, and AI.
Want a leader for your SDR team?
A 30 minute call about your reps, your targets, and where leadership would make the biggest difference.